Fort Lauderdale 50 boats

18 New Boat Models with SureShade System Announced; Boat Models Offering Factory Installations More than Doubles from 2013 Event [VIDEO]

PHILADELPHIA, Pa. – November 6, 2014 – SureShade, the U.S. designer and manufacturer of retractable sunshade systems for the marine industry, announces another record showing of boat builders choosing to offer the SureShade sunshade system with 50 boat models at the 2014 Fort Lauderdale International Boat Show (FLIBS) now available as a factory installed option or standard feature. The new milestone of 50 boat models has been achieved within 5 years of the company’s initial commercial launch, demonstrating an impressive growth pace and adoption rate with builders as a must-have marine accessory.

The FLIBS display of 50 boats with the SureShade patented telescoping sunshade system as a factory installation encompassed 25 different boat brands and included boat models previously announced, all-new models debuting with the shade and existing models retrofitted to accommodate consumer demand for the shade system.

New models to feature SureShade as a factory installation announced at the 2014 FLIBS included:

  • Belzona 327 Walkaround
  • Boston Whaler 420 Outrage
  • Boston Whaler 270 Vantage
  • Cruisers 328 Super Sport
  • Cruisers 390 Express Coupe
  • Everglades 435 Center Console
  • Formula 45 Yacht
  • Four Winns H350
  • Grady-White 330 Express
  • Grady-White 370 Express
  • Grady-White 336 Canyon
  • Grady-White 376 Canyon
  • Grand Banks 50 Eastbay FB
  • Hinckley T43
  • Sea Ray L650 Express
  • Sea Ray L590 Fly
  • Sea Ray 470 Sundancer
  • WorldCat 320 Center Console

The 2014 FLIBS event marks the fifth consecutive year the number of boat models have at least doubled each year since the company’s commercial launch in 2009. SureShade is projecting to continue or exceed their growth pace into 2015 and is gearing up for another record presence of new and existing boat models on display at the 2015 Miami International Boat Show in February, along with the release of their exciting new RTX shade product for smaller boats.

“The fact that leading boat brands like Sea Ray, Boston Whaler, Formula, Grady-White and Cruisers are continuing to add our shade to multiple boat models year-after-year is a testament to the confidence that builders have in SureShade as a quality, desirable feature on boats,” said Dana Russikoff, co-founder and business leader at SureShade. “We are extremely proud to have grown from a startup in the boating industry to the preferred choice by builders in just 5 short years.”

In addition to new models that offer factory installations, SureShade works with boat dealers to sell and install aftermarket shades on both new and existing models, creating a revenue stream for dealers and providing boat owners access to the same quality shade product found on new boat models.

To see exclusive event photos and video of featured boats at 2014 Fort Lauderdale International Boat Show, watch the SureShade 2014 FLIBS Video Showcase: