Dealer Sales & Service Resources

Our market growth has benefited from parallel demand generated from OEMs, Dealers and Private Boat Owners.

We understand that Dealers are the key to our success – that’s why SureShade provides boat dealers with unprecedented support in the design, sales and installation process with all of our sunshade systems – for both factory-install options and aftermarket/refit upgrades.

For aftermarket/refit installations, dealers have the opportunity to enjoy a dealer discount on all shade sales and retain 100% of the service revenue generated by in-house installations.

Selling Value-Add Options Boaters Want

Top Selling Option

SureShade is a value-add feature boaters are demanding on new models and is a top selling factory option.

Shades sell boats! Dealers tell us that boats equipped with SureShade sell at a faster pace than non-equipped boats. 

Over 90% adoption rate as new boat model options

Aftermarket Revenue

Dealers can offer the same quality factory shade system boaters are demanding as an aftermarket installation on new or existing boat models – earning sales & service revenue.

Dealers retain 100% of service revenue on aftermarket installs

Boat Dealer Benefits

3 key benefits for boat dealers selling and installing SureShade’s patented retractable boat shade systems. 

Dealer Frequently Asked Questions

Typically the way we begin is with a first project. So if you have an interested client, please send us the details on the boat and we will propose placement and pricing specific to the application.

Yes we can work with any dealer worldwide and ship globally.

Dealers receive a dealer discount price on the sale of SureShade sunshade systems and their service departments receive 100% of the service revenue generated from installations.

Your service team can expect to bill for time spent on installation using the below guidelines:

RTX Pull-Out Shade: 2-3 hours

MTF Manual Shade: 4-5 hours

ATF Automated Shade – 5 foot extension: 6-8 hours with 2 technicians (12-16 man hours)

ATF Automated Shade – 6-7 foot extension: 8-10 hours with 2 technicians (16-20 man hours)

M3 Automated Mega Shade – 10 foot extension: 8-10 hours with 2 technicians (16-20 man hours)

The typical lead time is 4-5 weeks for new dealers (subject to change during peak season) and we ask for a 50% deposit before processing the order.

We only take checks or wire transfers for payment. We also ask for a 50% deposit before processing the order.

SureShade warrants the shade framework (electric or manual shade) will be free from material defects and workmanship and will repair or replace, at its sole discretion, any inoperable components that are reported within 3 years from the date of shade sale to original purchaser. SureShade will also replace, at its sole discretion, the canvas component of the shade system (electric or manual) when reported defective within one year from the date of shade sale to original purchaser.

RTX Pull-Out shade
Patrick Schmidt

Rock Solid Service

The SureShade customer service team & service manager Chris La Selva has delivered outstanding service - rock solid and the best service we have ever seen at a show!

Zagato Elite Edition
Letitia Lane

We Love Your Product!

As boat builders of custom boats for 18 plus years many of our clients have asked us for shade systems over cockpit areas. The SureShade system is a perfect solution for us. Once again we love your product!

boston whaler 370 outrage
Chris Jamieson

It’s a Great Way to Catch Their Attention

Many people are drawn to the shade before they check out the boat – it’s a great way to catch their attention.

Cruisers 45 Cantius
Jon Viestenz
Director of Marketing / Cruisers Yachts

No Canvas to Fret Over

The automated shade system allows us to maintain a flagship feature of the Cantius line – no canvas to fret over.

azimut 40 verve
Federico Ferrante

This is an Entertaining Paradise

Ferrante touts the boat’s many American-made components, such as the SureShade retractable shade over the massive aft entertainment area of the Azimut 40 Verve

formula boats
John Adams
Exclusive Designer / Formula Boats

An Outstanding Addition to Our Line

Adding the SureShade feature on our Formula models has been an outstanding addition to our line. The environmental decision to help keep our owners out of the sun and refreshed has proved to be rewarding for everyone involved.

Rewarding Outstanding Dealers

Our SureShade Dealer Award Program is an annual recognition program to award top dealers for their efforts throughout the year.


Dealer Sales Tools & Resources

SureShade provides dealers with unprecedented support in the design, sales and installation process with all of our sunshade systems.

Dealer resources from SureShade provide you with everything you need to introduce, sell and install retractable sunshade systems to your boat clients.

Resources include:

  • Enhanced product specifications
  • Dealer pricing
  • Technical & installation guides
  • Co-marketing tools
  • Quarterly dealer newsletter


Dealer Resources Request

Contact Information

Dealer Details

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