aftermarket shade installs

Dealers can sell & install SureShade aftermarket boat shade installations forward, aft or both – earning sales and service revenue while equipping boat clients with must-have sunshade

Boat builders and industry suppliers know that dealers are key to their success. Throughout local markets, boat dealers are responsible for cultivating market interest, generating sales for new boat products and, ultimately, selling the boating experience.

For dealers, it starts with offering a great product. Boaters are demanding dealers deliver boats packed with innovative features that truly elevate their on-water experience.

Beyond new boat sales, dealers can also deliver today’s must-have accessories with aftermarket upgrades that elevate a boater’s initial boat investment. In doing so, dealers can realize new revenue opportunities through aftermarket sales and installation services.

Extending aftermarket sales

Boat dealers may be the go-to resource for new boats, but their ability to introduce exciting new boating accessories to existing boat clients extends their dealership revenue opportunities even further. Many dealers are also recognizing the growing trend of boaters wanting to do an aftermarket installation or refit with new equipment features seen on new boats.

As a U.S. manufacturer of patented telescoping sunshade systems SureShade gives dealers the ability to offer the same factory-quality shades on new boats as an aftermarket installation. Installed on thousands of boats worldwide, the growing number of factory OEM installations is fueling aftermarket equipment upgrades as a must-have feature on boats.

Jason Roberts

“Dealers tell us that they’ve seen an increase in aftermarket demand as more new boat models debut with SureShade,” says Jason Roberts, SureShade sales and dealer development manager. “When boaters see SureShade-equipped boats at your dealership lot or boat show display there’s greater interest in buying that SureShade-equipped boat, or getting an aftermarket/refit installation on their own boat.”

To help meet this demand, SureShade has ramped up dealer and service technician training efforts at events like MDCE, Refit and Marine Tech Tour to ensure the entire process – from product introduction and sales to installation and after-sales service – is both smooth and profitable. Dealers are also educated on how aftermarket installs can impact their bottom line in both sales and service departments.

Service support & expertise

Equipping service teams with the technical know-how is vital for dealerships to confidently sell and install aftermarket accessories. For this reason, SureShade is committed to providing a superior level of service and technical support to OEMs, installers, technicians and dealer service teams.

Most recently, a new video training series called SureShade University was launched to provide in-depth diagnostic and component training on SureShade sunshade systems. Conducted by SureShade’s service manager, Chris LaSelva, the technical training and education program strives to ensure world-class service and installation of SureShade sunshade systems by any OEM or dealer.

Chris LaSelva

“Our main focus is to support our partners in the field and provide them with the tools and technical expertise they need to be successful,” says LaSelva. “We maintain a robust service section on our website that includes SureShade University video tutorials, step-by-step documentation and, of course, an easy way to submit a service inquiry if additional help is needed.”

Becoming a dealer

SureShade is a permanent sunshade solution that can be installed on a hardtop, T-top, tower or arch for more shade protection in the cockpit or bow (or both) of a boat. There are manual or automated shade options for nearly every boat size or style, creating unlimited opportunities for dealers.

SureShade dealer opportunities are unique in that any boat dealership interested in selling SureShade’s telescoping sunshade systems is able to represent the company. SureShade provides exclusive access to dealer resources that include dealer pricing, sales tips, installation guides and co-marketing support.

To learn more about dealer and OEM opportunities with SureShade – including how to get started with your first aftermarket shade project – visit our Marine Trade resources.

Boat Dealer Benefits

Jason Roberts, SureShade manager of sales & dealer development, shares 3 key takeaways for boat dealer benefits in this brief 2 min video:

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Ready to get started selling & installing SureShade? Contact us for your first dealer project!