Updated: May 23, 2018
SureShade respects your concerns about privacy and values its relationship with you.
INFORMATION WE COLLECT
You may choose to provide personal information including your name, address, telephone number, employer, email address, site password, and demographic information, or financial information when you visit the Sites, create an account with us, or register a product or purchase with the Sites. Some of our sites may also offer you the option to interact with, capture, or save information through the Sites such as photos or forum posts. We may also automatically collect information about the devices you use to interact with our Sites. The information we automatically collect may include device identifier, web browser, precise geolocation (with your knowledge and consent), and browsing information collected through cookies and beacons on our Sites, and IP address. We may also automatically collect information about how you use the Sites, such as what you have searched for and viewed with the Sites. The information automatically collected will be associated with any personal information you have provided.
USE OF INFORMATION
The personal information we collect may be used where SureShade has a legitimate interest in or other legal basis for processing such data. In some situations the collection of personal information may be required for the operation of the Sites or to provide certain services or products. The information we collect may be processed for the following purposes:
To serve the functions of the Sites;
To manage everyday business needs, such as administration and improvement of the Sites;
To analyze the Sites’ performance and functioning;
To analyze how you use the Sites and to perform other market research;
To communicate with you about our products and services;
To provide you with advertisements based on your interests;
To provide you with information on financial options for the purchase of our products;
To facilitate your interaction through our Sites with other consumers, including through social networking; and
To send you further notices, promotions, solicitations, brochures, or other marketing materials regarding our Sites, our products, and the services of our businesses, affiliates, business partners, or authorized dealers.
We may use your personal information to develop a personal profile about you. We may use the personal information in your profile to respond to requests for financial options for purchasing products and services from us.
If you notify us that you do not wish to be contacted for marketing purposes, we will not send you marketing information.
Our Sites do not collect personal information about your online activities over time and across third party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to our sites, and we do not alter any of our data collection and use practices upon receipt of such a signal.
Additional ways in which personal information may be collected and/or used are as follows:
INFORMATION YOU PROVIDE
Precise Geolocation Information. In order to use some of the Sites, you may be required to allow SureShade to collect your precise geolocation, with your knowledge and consent, to provide you with a product or service.
We may also use this precise geolocation information for analytics purposes, and may share your precise geolocation and information with third parties, including but not limited to dealers and parties who provide targeted advertising and analytics services.
Information Request. If you request information about our products (e.g., sending an inquiry), we may ask you to provide personal information and details, such as your name, email address, telephone number, intended use of the relevant product, interests, etc. You may choose to provide additional comments and requests. We, or the authorized dealer in your area, will use your details to send you the information you request and may use this information to communicate with you in the future about our products or services. We do not use information submitted through contact/inquiry forms for marketing purposes.
Media. If you upload images to the website (such as sample images of a boat) uploaded images may be embedded with personal information and embedded location data (EXIF GPS) may be included.
Email Newsletters and Other Communications. We may offer online or offline newsletters and other communications about our products, services and promotions. To sign up, we ask you for personal information, such as your name, postal address and email address. We, or the authorized dealer in your area, may use the information to send you the communications you request and to communicate with you about our products and services. We do not add your email to our newsletter subscription unless you provide consent.
Feedback, Surveys, or Contests. We may offer you the opportunity to participate in online surveys, solicitations, or contests. Information we request may include contact information (such as e-mail address) and demographic information (such as number of family members and income ranges). Participation in surveys, solicitations, or contests is completely voluntary. Therefore, you have a choice as to whether to disclose any information. We, our business partners, or the authorized dealer in your area, may use the information provided to notify contest winners and award prizes, to monitor or improve the use of one or more websites or advertising, and to provide aggregated information for marketing analyses. Solicitations may take the form of mailings via U.S. mail; other couriers; or (if provided) email.
INFORMATION WE AUTOMATICALLY COLLECT
We may collect certain information by automated means when you visit our Sites, such as how many users visited our Sites and the pages accessed. By collecting this information, we learn how to best tailor our Sites to our visitors. We collect this information through various means such as “cookies” and “web beacons.” In addition, we may collect IP addresses, as explained below.
Most web browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all the features and functionality of the Sites.
Web Beacons. Certain pages on our website contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears; the URL of the page on which the beacon appears; the time the page containing the beacon was viewed; the type of browser used to view the page; and the information in cookies set by the third party.
Embedded Content from other Sites. Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
IP Addresses. An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our website and/or app, we may view the IP address of the device you use to connect to the Internet. We may then use this information to determine the general physical location of the device and understand the general locations of our website visitors. We also may use this information to enhance our website and/or app. We do not store IPs with form submissions as of May 25, 2018.
Our Sites are general audience Sites not directed at children under the age of 13. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 13, we will promptly delete that information.
LINKING SOCIAL NETWORK ACCOUNTS
Some of the Sites may allow you sign into and associate your social network accounts including, but not limited to, Twitter, LinkedIn, Facebook, YouTube, Instagram, and Pinterest with SureShade.
SureShade does not retain your username or password for social networking platforms for any longer than is necessary to complete an interaction. If you would like to disconnect a social media account from SureShade, refer to the settings of that social media account and its provider.
INFORMATION WE SHARE
We may share the information you provide with affiliates, business partners, or authorized dealers to communicate with you about their products and services, and to send you further notices, promotions, solicitations, or brochures, and other marketing materials regarding our website, our products, and the services they provide. We may share your precise geolocation with third parties with your knowledge and consent, including but not limited to dealers and parties who provide targeted advertising and analytics services.
We also may share your information with third parties who perform services and functions on our behalf to support our interactions with you including, for example, providing our products and services, administering surveys or contests, hosting product reviews, or communicating with you. These third parties are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
In addition, we may disclose information about you:
- If we are required to do so by law or legal process;
- To law enforcement authorities or other government officials;
- When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
- If this is necessary to protect the vital interests of a person;
- To protect our property, services and legal rights;
- To prevent fraud against SureShade, our affiliates, business partners, or authorized dealers;
- To support auditing, compliance, and corporate governance functions; or
- To comply with any and all applicable laws.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes within the immediately preceding calendar year. We will provide you with a list of the categories of personal information disclosed and a list of the names and addresses of the third parties. To make such a request, please send an email including evidence of residency in California to email@example.com.
Some of the Sites provide the opportunity for you to publicly post content. If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to firstname.lastname@example.org. Please include evidence of residency in California, and age of requester. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
LINKS TO OTHER WEBSITES
Our Sites may provide links to other websites for your convenience and information. These websites may operate independently from our Sites. Linked websites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not part of this website, we are not responsible for their content, any use of the websites, or the privacy practices of any of those websites.
Third parties, including advertisers, may collect information, potentially including personal information, about your activities over time and across different websites when you use the Sites. Those third parties may also provide SureShade with data collection, reporting, ad response measurement, analytical information, and assist with delivery of relevant marketing messages and advertisements.
INFORMATION WE TRANSFER
HOW WE PROTECT PERSONAL INFORMATION
We maintain administrative, technical and physical safeguards to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the information you provide when visiting or using the Sites.
ACCESS AND CORRECTION
You have the right to request access to the personal information we have collected about you for the purposes of reviewing, modifying, or requesting deletion of the information. You also have the right to request a copy of the information we have collected about you. In certain situations, you may also request that we cease processing your information.
If you would like to make a request to access, review, or correct the personal information we have collected about you, please contact us at email@example.com or through one of the methods in the “How to Contact Us” section, below.
To help protect your privacy and security, we will take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your information.
You will be notified of any actions taken on your personal information in response to a request submitted for modification, deletion, or restrictions on the processing of your personal information.
RETENTION OF INFORMATION
SureShade retains all personal information for the duration of the relevant business relationship or, where required, in accordance with its information management policies and schedules. When requested to delete personal information by the data subject, SureShade will make reasonable attempts to ensure that all instances of the information are deleted in their entirety. For requests for access, corrections, or deletion, please refer to the “Access and Correction” section of this policy.
If you would like to update your contact information or preferences, have your information removed from our mailing lists, or no longer receive marketing e-mails resulting from information collected via product registration cards or other sources, you may do so by:
Adjusting the settings in an account you created through the Sites;
Unsubscribing via the links contained in emails from us; or
Contacting us at firstname.lastname@example.org or through one of the methods in the “How to Contact Us” section, below.
You have the right to withdraw your consent to the processing of your personal information at any time. You have the right to lodge a complaint with the appropriate privacy or data protection regulator in your jurisdiction.
HOW TO CONTACT US
PO Box 51294
Philadelphia, PA 19115