Marine Trade

Equipping the Boating Industry for Growth

Since inception, SureShade’s self-supported, telescoping shade design offered a revolutionary alternative to traditional boat shade products that has been widely received by both boaters and the industry.

SureShade has experienced strong industry adoption by both builders and boaters since launching our flagship ATF automated shade system in 2009. SureShade has also responded to the growing demand for shades on more boat types by expanding our product line to include the MTF manual shade, M3 automated shade and RTX Pull-out shade.

Our automated and manual shade systems have already become a standard in the industry – as evidenced by top builders adding SureShade systems to multiple boat models year-after-year.


“Builders and dealers tell us that boat models with our shade sell at a faster pace than others in the same segment without our shade.”


A Partnership in Growth

We work closely with boat builders and dealers to offer shade solutions for both new and existing boat models:

  • Supplying boat manufacturers with shades as factory-direct options
  • Working with dealers and builders to integrate shades at a customer’s request
  • Assisting dealers in selling & installing shades as aftermarket upgrades
RTX Pull-Out shade
Patrick Schmidt

Rock Solid Service

The SureShade customer service team & service manager Chris La Selva has delivered outstanding service - rock solid and the best service we have ever seen at a show!

Zagato Elite Edition
Letitia Lane

We Love Your Product!

As boat builders of custom boats for 18 plus years many of our clients have asked us for shade systems over cockpit areas. The SureShade system is a perfect solution for us. Once again we love your product!

boston whaler 370 outrage
Chris Jamieson

It’s a Great Way to Catch Their Attention

Many people are drawn to the shade before they check out the boat – it’s a great way to catch their attention.

Cruisers 45 Cantius
Jon Viestenz
Director of Marketing / Cruisers Yachts

No Canvas to Fret Over

The automated shade system allows us to maintain a flagship feature of the Cantius line – no canvas to fret over.

azimut 40 verve
Federico Ferrante

This is an Entertaining Paradise

Ferrante touts the boat’s many American-made components, such as the SureShade retractable shade over the massive aft entertainment area of the Azimut 40 Verve

formula boats
John Adams
Exclusive Designer / Formula Boats

An Outstanding Addition to Our Line

Adding the SureShade feature on our Formula models has been an outstanding addition to our line. The environmental decision to help keep our owners out of the sun and refreshed has proved to be rewarding for everyone involved.

boat dealers

Boat Dealers

Get the resources you need to introduce, sell and install SureShade shade systems as an aftermarket/refit for your clients.

Boat Builders

OEM / Boat Builders

Join our growing list of boat builders equipping boats with SureShade as a factory-installed option or standard feature.


Ready to Get Shady?

Get in touch with us today to start your shady project.

Send us a Project Inquiry to Get Started