Absolute Yachts Navetta 58 with SureShade Automated Retractable Sunshade is First OEM Project with Italian Marine Distributor Indemar

PHILADELPHIA, Pa. – November 14, 2016 – SureShade, the U.S. designer and manufacturer of retractable sunshade systems for the marine industry, in collaboration with its new European rep IMDS has partnered with Italian marine distributor Indemar to offer American-made SureShade sunshade systems to boat builders and dealers in Italy.

The ongoing relationship with Indemar will help expand SureShade’s global presence in Europe, building both the Italian OEM base and aftermarket installation opportunities for SureShade.

The new relationship with Indemar and IMDS has already resulted in the selection of SureShade’s ATF Automated Shade by Absolute Yachts as a factory option on the Navetta 58. The American-made telescoping SureShade system will be installed on the top bridge deck of the Navetta 58 and replace a previously utilized European-made component.

As SureShade’s new Italian distributor, Indemar will be actively promoting and selling SureShade’s entire retractable product line of automated and manual sunshade systems to clients throughout Italy seeking a sunshade solution that offers improved design, functionality and value.

The new relationship with Indemar marks another step in SureShade’s broader overall global expansion strategy, building on an already impressive portfolio of over 50 U.S based boat builders equipping boats with SureShade as a factory installed option.

To learn more about SureShade, visit or stop by booth 02.115 at METS 2016.



INDEMAR is a major manufacturer and distributor of technical products and is unique in providing a complete offer for the marine sector and the sector of industrial vehicles and public works vehicles. Starting as a small trading company in 1972, INDEMAR has become a reference point for the Italian and European industry. For more information, visit