MarineMax Ft. Myers Dealer award

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, is pleased to announce that the MarineMax Fort Myers store has won the SureShade 2015 Dealer of the Year Award for their outstanding sales and service of SureShade sunshade systems throughout 2015.

The SureShade Dealer Award and Recognition program is designed to formally recognize top boat dealers for their sales and service efforts throughout the year. Boat dealer performance is evaluated throughout the year on the criteria of sales performance, installation expertise, customer service, co-marketing efforts and private boat owner feedback.

MarineMax Fort Myers has demonstrated outstanding sales performance by actively promoting SureShade as a new model option for boat brands in the MarineMax portfolio, including Sea Ray, Boston Whaler, Grady-White, Scout and Galeon. MarineMax dealers currently carry 30 models across 6 boat brands that are available with SureShade as a factory installed option.

“Offering SureShade has been an important part of our growth as we continue to service our clients using the best resources and products available to us,” says Christopher La Selva, Service Manager at MarineMax Fort Myers. “This acknowledgement means a great deal to the team at MarineMax Fort Myers and we are genuinely honored.”

The service team at MarineMax Fort Myers has also excelled in service and technical expertise by successfully outfitting many boats throughout 2015 with SureShade automated or manual systems to meet the growing demand for aftermarket installations.

“The MarineMax sales and service team understands the demand for SureShade and truly goes the extra mile to sell our shade products on new boats and work with existing clients on aftermarket installs,” said Dana Russikoff, SureShade business leader and co-founder. “They choose to continually stock their lot with SureShade equipped models from the factory and have taken the time to become the regional experts on our sunshade products and aftermarket installation process. The entire team at MarineMax Fort Myers has been a pleasure to work with and we look forward to continuing to grow our relationship.”

The SureShade Dealer Award Program is open to all U.S., Canadian and International boat dealers involved in the sale or installation of SureShade retractable sunshade systems. Dealers are also encouraged to take advantage of available boat dealer service and support resources that guide them through the product introduction, design, pricing, sales and installation process. Additional resources are also available for customized marketing support by boat brand and style.

To learn more about the annual dealer award program, including past dealer award winners, visit