intrepid tiara sureshade installs

Boat Manufacturers Deliver Factory Installations of SureShade Retractable Sunshade Systems on Intrepid 430 Sport Yacht and Tiara 5800 Sovran; Customer-Initiated Installs Prove Strong Demand for Integrated Retractable Shade Option on New Boat Models

PHILADELPHIA, PA – July 25, 2012 – SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, announces the recent completion of new factory installations by boat builders Intrepid Powerboats and Tiara Yachts in response to customer-initiated requests for the SureShade marine sunshade system.

Intrepid Powerboats, a factory-direct boat builder, installed a shade on their 2012 430 Sport Yacht model at the request of a Florida boat client who specified the SureShade automated sunshade system on their build-to-order boat. Tiara Yachts also met a New York customer’s request for a SureShade system by customizing a 2012 Tiara 5800 Sovran at the factory with the automated sunshade system. Both boat builders delivered a seamless installation that integrated the sunshade within the hardtop of the boats and included a fiberglass end cap allowing the shade to virtually disappear when retracted.

“We see these recent customer-initiated factory installations as a direct result of the strong branding, growing market presence and unmatched product offering that SureShade has created in the boating industry,” says Dana Russikoff, SureShade business leader and co-founder. “It’s clear that SureShade has set a new standard for marine sunshade and our systems are quickly becoming the must-have option for new boat purchases, in addition to aftermarket boat upgrades.”

“Our boat clients demand one-of-a-kind styling with cutting edge design options, and we were pleased to incorporate SureShade’s unique retractable sunshade system at the factory for our 430 Sport Yacht customer,” said Mark Beaver, Intrepid Powerboats chief operating officer. “If you build it innovatively and with passion, they will always want it.”

Whether supplying boat manufacturers with shades as a factory-direct option or assisting dealers and builders with integrating a shade at a customer’s request, SureShade has the ability to work directly with boat manufacturers, dealers and private owners to provide retractable sunshade systems for nearly any boat brand or style.

“When our Tiara client requested we add the SureShade retractable sunshade to their 2012 5800 Sovran we knew we had to make it happen,” said Dick Curry, yacht specialist with Staten Island Yacht Sales. “It was a real team effort involving our dealership, the Tiara factory, the installer ME Yacht Restoration and SureShade to ensure we met the customer’s desire for an integrated shade solution resulting in the delivery of a boat that will make them the envy of the harbor.”

To view photos and videos of the Intrepid 430 Sport Yacht sunshade installation, visit