MasterCraft 300 debuts first factory-installed sunshade with full enclosure; SureShade wins 2010 Neptune Award from Marine Marketers of America for Boston Whaler ad

MasterCraft and SureShade announce first factory-installed
automated sunshade with full enclosure at Fort Lauderdale
International Boat Show.

SureShade was proud to have had two winning showcases at the 2010 Fort Lauderdale International Boat Show:

The MasterCraft 300 debuting a SureShade sunshade system, and an award from the Marine Marketers of America for our 2010 ad in Boston Whaler’s lifestyle magazine.

We were very excited to be recognized for our innovative sunshade solutions that were featured on two leading brands in the boating industry… at one of the biggest and most influential boat shows in the world.

MasterCraft 300 Debuts SureShade Top in Fort Lauderdale

The critically acclaimed MasterCraft 300 debuted it’s latest high-tech option at the 2010 Fort Lauderdale International Boat Show: a retractable sunshade system by SureShade. The MC300 is leading the industry with the first factory-installed automated sunshade with a full enclosure on a pleasure cruiser.

“We’re excited to be showcasing the MasterCraft 300 at the Fort Lauderdale Boat Show with the automated sunshade system by SureShade”, said Scott Crutchfield, chief sales and marketing officer at MasterCraft.

“The retractable sunshade is fully integrated with the unique glass hardtop of the MasterCraft 300, giving boaters the option to enjoy an open cockpit or be protected from the sun and elements with the sunshade extended and the cockpit fully-enclosed with canvas. This introduction continues to build on the series of innovative factory installed features that are a hallmark of the MasterCraft 300.”

Read the full MasterCraft and SureShade release

SureShade Wins 2010 Neptune Award from Marine Marketers of America


Winning ad from SureShade in 2010 Neptune
Awards by Marine Marketers of America.

SureShade was pleased to be honored by the Marine Marketers of America with a 2010 Neptune Award for “Best National Magazine Ad – Full Page” in the print advertising category.

The ad entitled “Experience the Shady Side of Boating“, was featured in the premiere issue of Boston Whaler’s new lifestyle magazine “Whaler“.

The ad showcases SureShade as an innovative shade option for both new and existing Boston Whaler boat owners.

The 3rd annual 2010 Neptune Awards were presented at an industry luncheon held by Marine Marketers of America at the Fort Lauderdale International Boat Show on October 28, 2010.

Special thanks to Dino Publishing for their creative support in the development of this winning ad!