SureShade Story

Entrepreneurial Success Story of American Manufacturer in Boating Industry Chronicles Invention to Market Acceptance in 5 Short Years

PHILADELPHIA, Pa. – September 16, 2014 – SureShade, the U.S. designer and manufacturer of retractable sunshade systems for the marine industry, releases their business growth story, entitled From Start-up to Standard, providing business and industry insights into their 5 year growth from first commercial introduction to gaining market acceptance in the boating industry.

SureShade’s industry growth story, From Start-up to Standard, is an inspiring story of an American made and manufactured boating invention that gained market acceptance and transformed an industry in just 5 short years. The story gives an insider’s view of the company’s invention, patent strategy, commercial launch, early adopters and how they were able to quickly grow from a start-up in the boating industry amid challenging economic times.

“As a start-up and newcomer to the boating industry we faced many challenges growing our business and gaining market acceptance,” said Dana Russikoff, co-founder and business leader at SureShade. “This year we celebrate our 5 year commercial anniversary we felt it was the perfect time to share our growth story and, recognizing that it takes a team to change the game, give thanks to the many builders, dealers and industry players that have championed us along the way.”

In the 5 page PDF, From Start-up to Standard, SureShade shares strategies, insights and details about:

  • the idea behind SureShade’s invention
  • early adopters that embraced the product at the ground level
  • market growth – from introduction to being featured on 50 boat models in 5 years
  • what builders, dealers and boaters are now saying about the shade system
  • how SureShade has evolved to become the shade system builders prefer and boaters are demanding

Download your free copy of SureShade’s story From Start-up to Standard