New interactive sales toolkit gives boat dealers the tools to better differentiate their boat brands with innovative retractable sunshade options from SureShade

ORLANDO, Fla. – November 14, 2010 – SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, announces a comprehensive sales toolkit giving boat dealers resources that assist in the design, sales and installation of SureShade sunshade systems for their boat brands. Developed exclusively for boat dealers, the new interactive sales toolkit was unveiled to dealers at the 2010 Marine Dealers Conference & Expo November 14-17 in Orlando, FL.

“Recognizing that boat dealers are the key to our success, we wanted to provide them with an unprecedented level of sales and service support for our sunshade products,” said Dana Russikoff, business leader at SureShade. “This new interactive sales toolkit gives boat dealers access to everything they need to effectively sell and install our cutting-edge shade solutions for their client’s boats. Our focus with this toolkit is on helping dealers to better differentiate their boat lines, while also increasing their bottom line with value-added option and service revenues.”

With the new interactive sales toolkit, boat dealers now have the tools needed to introduce and sell SureShade sunshade systems as an option on their boat lines. SureShade works directly with the engineering teams of boat manufacturers to create the optimal sunshade placement design for each boat model and style, and then leverages the manufacturer’s dealer network for sales and service. Available as a factory-installed or dealer-installed sunshade option for boats of any style, dealers can offer an innovative sunshade solution that enhances a boater’s experience and helps make boat brands more attractive to buyers.