SureShade Florida Team

Florida-Based Team at MDCE to Educate Dealers on Introducing, Selling & Installing SureShade Retractable Sunshade Systems to Boat Clients

PHILADELPHIA, PA – December 7, 2017 – SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, introduces a newly expanded sales, engineering and service team to meet the growing demand for both OEM and aftermarket sales of SureShade sunshade systems. The new SureShade sales & service team will be on hand at the 2017 Marine Dealer Conference & Expo (MDCE) to educate dealers on revenue generating opportunities selling and installing SureShade sunshade systems.

The Florida-based team, led by industry veteran Gregg Inscore, creates a strong local presence for SureShade in Florida with close proximity to the company’s largest OEM and dealer client base.

gregg inscore

Gregg Inscore

As the Florida business leader and engineering consultant for SureShade, Gregg Inscore is responsible for SureShade design efforts with OEM projects and expanding on the high growth potential of aftermarket shade sales and installations.

Inscore brings with him over 30 years of engineering experience and 20 years of marine industry experience encompassing design & engineering roles with Boston Whaler, Brunswick Commercial & Government Products, EdgeWater Boats, VectorWorks Naval Engineering and Everglades Boats. Inscore is also an NMMA Certification Inspector and ABYC certified in all categories of boat systems.

Jason Roberts

Jason Roberts

Jason Roberts leads SureShade’s sales efforts as sales and dealer development manager, responsible for working directly with OEM product development teams to help grow our list of factory-installed boat models, while also supporting OEM dealer networks in SureShade factory and aftermarket sales efforts.

Located in the Tampa area, Roberts also focuses on developing our dealer base across the busy Florida boating market.

Chris LaSelva

Chris LaSelva

Chris LaSelva joins the SureShade team as service manager, having most recently served as service manager at the MarineMax Fort Myers location – SureShade’s 2015 Dealer of the Year. As SureShade service manager, LaSelva is responsible for providing an unprecedented level of service and technical support to OEMs, installers, technicians, dealers and DIY installers.

LaSelva also manages our technical training and education program to ensure world-class service and installation of SureShade sunshade systems at OEMs and dealerships.

“Our expanded team is already running full speed ahead conducting field visits with OEMs and dealers, participating in OEM dealer meetings dealers and representing SureShade at key industry events like IBEX, METSTRADE and MDCE,” said Dana Russikoff, SureShade business leader and co-founder. “Strengthening relationships with both OEMs and dealers is one of our biggest business priorities as we continue our unprecedented growth as global leader in marine sunshade systems.”

Learn More at 2017 Marine Dealer Conference

Dealers can meet the SureShade team at MDCE booth 451 to learn more about new product debuts from IBEX, resources for selling & installing SureShade factory or aftermarket and generating more dealer service revenue with aftermarket boat shade installations.