dealer sales toolkitBoat Dealers have New Resources to Support the Sales and Installation of SureShade Sunshade Systems on New or Aftermarket Boat Brands and Models; Resources include Online Sales Toolkit, Boat Brand Galleries, Lead Generation, Marketing Materials and More

PHILADELPHIA, Pa. – July 5, 2011 – SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, announces the launch of a suite of resources available to assist boat dealers in the sales and installation of SureShade sunshade systems as a value-add option for clients on new or aftermarket boats.

SureShade recently expanded boat dealer service and support resources to include access to an exclusive online sales toolkit that guides dealers through the product introduction, design, pricing, sales and installation process for their retractable sunshade systems. Registered dealers also receive access to customized marketing support materials and a quarterly newsletter to keep up to date on product advancements and resources.

Boat dealers are further supported in their sales efforts with the introduction of boat brand galleries on the SureShade website devoted to showcasing individual boat brands and models. Each boat brand gallery page also offers dealer spotlight opportunities along with a direct link to boat manufacturer dealer locators for lead generation. SureShade has also launched an exclusive LinkedIn group devoted to growing relationships with boat builders and dealers while updating them on new resources as they become available.

Currently featured on over 20 different boat brands worldwide, SureShade retractable sunshade systems have become the must-have shade solution for both boat builders and boat clients desiring more sun protection combined with convenient styling. Boat dealers can now offer clients SureShade sunshade systems as an aftermarket option on nearly any boat brand or model, as well as a factory-install option on a growing number of select new boat models. This innovative shade option meets clients’ demands for a more convenient canvas solution while providing dealers with additional options and service revenue opportunities.

“From selling the automated factory-install option on the 370 Outrage, to installing the first forward manual shade system on the 370 OR as a client request, the SureShade team has worked closely with our dealership to ensure we are completely satisfying our clients,” said Jose Luis Prida, Boston Whaler dealer Nautimar in Dominican Republic. “We have been selling and installing SureShade sunshades for over 14 months now – our customers are very happy with the high quality product delivered by SureShade, and the level of service we receive as a dealer continues to impress us.”

“The service and support resources SureShade has developed to assist boat dealers is another reinforcement of SureShade’s increasing strategic relevance in the marine industry,” said Dana Russikoff, business leader and co-founder at SureShade. “As an invaluable partner in the sales and installation of SureShade sunshade systems, we remain focused on attracting, growing and retaining boat dealer relationships. We strive to help differentiate their brand lines, support their revenue goals and promote them as an industry leading boat dealer.”

In addition to the current suite of dealer resources and tools, SureShade also works directly with boat builders, dealers and marine retrofit installers to customize sunshade designs as new brands and models are added to the SureShade portfolio. Early adopters are fully supported throughout the implementation of new SureShade designs.

“The custom down east styling of Back Cove and Sabre Yachts demands a sunshade solution that compliments design aesthetics while providing adequate shade protection our clients desire,” said Jay Siebert, Siebert Yacht Management in Stuart, FL. “SureShade’s attention to design details and ability to customize components as needed ensures that each boat model installation we manage results in a seamless, customized fit.”

To get access to exclusive boat dealer resources, visit, join the SureShade LinkedIn group or contact SureShade directly at