IBEX demo video

Since our first product introduction at IBEX in 2007 we have been focused on delivering a quality boat shade product that continues to exceed expectations in the market. We are honored that more and more boat builders are choosing SureShade® as the only U.S. made boat shade product that provides patented telescoping shade systems for improved comfort on a boat. With our boat shades expected to be available on 50 boat models at the 2014 Fort Lauderdale International Boat Show this month, its easy to see why our shade is preferred by builders and demanded by boaters.

SureShade was proud to introduce the industry to our next generation shade products – SureShade SGT and SureShade RTX – to the marine industry at the 2014 International Boatbuilders Exhibition and Conference (IBEX).

SureShade SGT

Since inception, SureShade’s patented self-supported retractable shade design offered a revolutionary alternative to traditional boat shade products that has been widely received by both boaters and the industry. In our quest for continuous improvement of the current design, we now offer builders our latest design feature – Silent Glide Technology (SGT).

SGT is designed to eliminate the actuator noise that the motors produce in the current design configuration. This improvement effectively addresses motor noise as the single expressed market concern since its product launch, rendering the SureShade SGT shade system virtually perfect in functional design, aesthetics and now acoustics.

SureShade SGT is expected to be available in time for the 2016 model year launch year. We invite you to get in touch now to be one of the first builders to offer this new technology!

SureShade RTX

With the popularity of sport boats on the rise, we now offer SureShade RTX retractable shade for sport boats and smaller boats as a low-cost, convenient shade option for builders and boaters. Due to the ease of installation, the RTX can easily be added to new or existing models – without design modifications or retrofits needed in most cases.

SureShade is now accepting orders for the RTX from builders looking to add it to their boat lines in 2015.


Ron Russikoff, SureShade inventor and co-founder, demos both the SureShade SGT and SureShade RTX in this IBEX highlights video: