Dealer award People's Marine

San Juan Boat Dealer People’s Marine Wins Dealer of the Year Award for Outstanding Sales and Service of SureShade Sunshade System

PHILADELPHIA, PA – March 28, 2012: SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, is pleased to announce that People’s Marine in San Juan, Puerto Rico has won the SureShade 2012 Dealer of the Year Award for their outstanding sales and service of SureShade sunshade systems throughout 2012.

People’s Marine demonstrated outstanding sales performance and installation expertise by successfully outfitting four different boat models with automated sunshade systems for their clients in 2012. Shade installations included Grady-White 306 Canyon, 336 Canyon, 366 Canyon and 330 Express boat models.

“The People’s Marine team has been successful selling SureShade because our customers appreciate the shade quality, aesthetics and functionality… and it’s the perfect solution for our warm weather climate,” said Willy Cidre at People’s Marine. “We are completely satisfied with the support we get from SureShade, and happy to be recognized with this award!”

The SureShade Dealer Award and Recognition program is designed to formally recognize top boat dealers for their sales and service efforts throughout the year. The award and recognition program evaluates dealer performance throughout the year to determine award winners by year end. Boat dealers are evaluated on the criteria of sales performance, installation expertise, customer service, co-marketing efforts and private boat owner feedback.

“Boat dealers remain an important partner in the sales and installation process to provide new and pre-owned boat owners with our marine sunshade systems,” said Dana Russikoff, SureShade business leader and co-founder. “People’s Marine has been a dealer client since 2009 and we are very proud of their continuing sales and service achievements on behalf of SureShade.”

The SureShade Dealer Award Program is open to all U.S., Canadian and International boat dealers involved in the sale or installation of SureShade retractable sunshade systems. Dealers are also encouraged to take advantage of available boat dealer service and support resources that guide them through the product introduction, design, pricing, sales and installation process. Additional resources are available for customized marketing support by boat brand and style.

To learn more about the dealer award program, visit