SureShade’s exhibit at the 2010 Marine Dealers Conference and Expo showcased innovative sunshade solutions to boat dealers and builders

SureShade was proud to exhibit at the 2010 Marine Dealers Conference and Expo (MDCE) on November 14-17 in Orlando, FL. The MDCE is the annual conference for the Marine Retailers Association of America (MRAA), co-produced by the MRAA and Boating Industry magazine.
According to Boating Industry, over 400 dealers participated in the 2010 event which included educational seminars as well as exhibits by boat building and leading marine industry suppliers such as SureShade.

Displaying recent installations from over 20 different boat brands – covering a variety of boat styles from center consoles to pleasure cruisers or yachts – dealers were able to envision a SureShade sunshade system on their boat lines

Building on our theme of encouraging dealers to “Differentiate YOUR Boat Brands”, we demonstrated to boat dealers how offering customers the option of a retractable shade top can give their boat lines a competitive edge, while fulfilling the boat consumer’s desire for more shade coverage and convenience.

In addition to a video montage and banner display of recent installations on a variety of boat brands, demo units for the SureShade automated and manual versions were on hand. Operations Leader and Co-founder Ron Russikoff demonstrated the innovative telescoping framework of the retractable shade systems, emphasizing the ease of use for boaters and the ease of installation for dealers.

Boat dealers that visited the SureShade exhibit each received an Interactive Sales Toolkit CD with comprehensive support for the design, sale and installation of SureShade retractable sunshades on their customer’s new or existing boats.