Design and Engineering

Design and Engineering2017-08-02T14:19:28-04:00

A Natural Extension of Your Boat Design

SureShade’s flexible design philosophy and controlled manufacturing approach gives clients the ultimate choice when integrating the SureShade system with any new or existing boat design. All new design and production is led by Ron Russikoff, SureShade’s inventor and company co-founder, guided by over twenty years of marine fabrication and mechanical engineering experience.

We work closely with the new product development and engineering teams of boat builders on placement designs that best harmonize with the boat’s overall appeal. All SureShade products are designed to serve as a natural extension of the boat and ensure that installation at the factory or dealer level is relatively easy.

With such distinctive features as self-supported framework, push-button or hand-operated extension and retraction, and versatile mounting options for virtually any boat, SureShade products enhance the boating experience and give boat builders and dealers a value-added option for their clients.

Design Advantages

SureShade is unmatched in design, functionality and value.

SureShade Design Advantages

Cambered cross components requires no support poles – even at 10 ft. (3 m) widths and 10 ft. (3 m) extensions

SureShade Design Advantages

Framework enables weight to be more evenly distributed throughout the hardtop and not concentrated in just aft end of the hardtop

SureShade Design Advantages

Framework weight distributed across more longitudinal area (forward/aft) enabling mounting locations that provide more stability

SureShade Design Advantages

Ability to conform to boat curvature allows for more flexibility in boat design as well as enhancing aesthetics

SureShade Design Advantages

Cambered cross members, including roller, can be integrated in lower cavity space for better integration

SureShade Design Advantages

Price & Quality – SureShade is a proven lower cost, higher quality product that sells

How to Get Started

Boat Builders / Dealers

Builders: Add a factory-installed shade option or feature to your boat line as part of a new boat design or retrofit.

Dealers:  Offer our shade to clients as an aftermarket installation or new boat purchases with custom options. We can help you coordinate directly with the factory to deliver a new boat equipped with our shade.

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Latest Design & Patent News

Boat Shade Design that Checks all the Right Boxes

October 28th, 2019|Sunshade Design Technology|

SureShade builds marine-grade boat shade systems that check all the right boxes for today's top boat designs Chosen by top builders with thousands of installations worldwide, SureShade remains committed to delivering market-proven boat shade systems

SureShade Debuts New SureShade RV Segment at RVX

March 25th, 2019|Market Growth, News, Sunshade Design Technology, SureShade RV|

Marine Industry Leader Introduces Patented Outdoor-Grade Sunshade Systems to the RV Industry at RVX “The RV Experience” Event NEWS RELEASE: SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry,

SureShade Eliminates the Shade on a Stick Boat Canopy

January 31st, 2019|Feature Stories, Sunshade Design Technology|

SureShade's self-supported telescoping boat shade systems eliminate the need for a saggy "shade on a stick" temporary boat canopy As seen in Great Lakes Scuttlebutt Magazine Jan/Feb 2019 issue Many new boat designs offer ample

SureShade vs Scissor: Market Proven Boat Shade System with Clear Design Advantages

October 29th, 2018|Sunshade Design Technology|

A comparison of the clear design advantages of SureShade boat shade systems vs scissor style shades for OEM and aftermarket  With so much time and effort spent carefully engineering every detail of a new

SureShade OnTrack Sliding Canvas Sunroof Introduced at IBEX 2018

October 17th, 2018|Marine Trade Events, News, Sunshade Design Technology|

SureShade OnTrack Sliding Canvas Sunroof system introduced to boat builders as newest product innovation at IBEX 2018 SureShade OnTrack is a new sliding canvas sunroof system that leverages SureShade’s patented cambered roller technology for improved

Shade Systems that Quietly Transform Boat Designs

August 29th, 2018|Sunshade Design Technology|

SureShade telescoping sunshade systems continue to transform new boat designs with the introduction of new innovative boat shade products at IBEX 2018  The recreational boating industry is seeing a clear trend as new boat models

SureShade ATF-SG “Silent Glide” Shade 2018 OEM Roll-out

July 3rd, 2018|ATF Automated Shade, News, Sunshade Design Technology|

ATF-SG “Silent Glide” boat shade is SureShade’s next-generation automated retractable sunshade system with silent glide technology - available to OEMs for factory installs starting in summer 2018 SureShade’s flagship ATF Automated Boat Shade, which debuted

First Boats with SureShade ATF-SG Silent Glide Shade Debut at Miami

February 13th, 2018|ATF Automated Shade, Boat Shows, News, Sunshade Design Technology|

Boston Whaler and Grady-White Set to Debut First Models Featuring SureShade’s New ATF-SG Silent Automated Boat Shade at 2018 Miami Boat Show SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the

SureShade Marks 10 Years at IBEX with 2017 Debut of Next Generation Boat Shades

September 19th, 2017|Marine Trade Events, News, Sunshade Design Technology|

New MTX Pull-Out Shade and ATF-SG “Silent Glide” Shade that offer OEMs and dealers improved functionality and flexibility for factory & aftermarket installations SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for

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