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SureShade shares growth story “From Start-up to Standard” detailing journey from invention to the new standard for boat shade

Just five short years ago an unknown start-up came onto the boating scene and introduced the world to a new invention: a telescoping boat shade system called SureShade.

And within five years that new invention would be installed worldwide on over 35 boat brands and 50 boat models.

Our story is a unique and inspiring entrepreneurial story that has transformed how the boating industry thinks about boat shade.


It all started with an idea. An idea that one of the most basic needs on a boat – protection from the sun – should not be cumbersome for boaters or visually unappealing for boat designs.

From the first commercial launch in 2009 on Boston Whaler’s 370 Outrage, to an unprecedented 50 boat models expected at the upcoming 2014 Fort Lauderdale Boat International Show, co-founders Ron and Dana Russikoff developed a product and a business for an industry niche that did not exist 5 years ago.

SureShade’s industry growth story, From Start-up to Standard, is an inspiring story of an American made and manufactured boating invention that gained market acceptance and transformed an industry in just 5 short years.

The story gives an insider’s view of the company’s invention, patent strategy, commercial launch, early adopters and how they were able to quickly grow from a start-up in the boating industry amid challenging economic times.

“This year we celebrate our 5 year commercial anniversary and we felt it was the perfect time to share our growth story and, recognizing that it takes a team to change the game, give thanks to the many builders, dealers and industry players that have championed us along the way.”

– Dana Russikoff, SureShade co-founder and business leader.

In this 5 page PDF you will learn more about:

  • the idea behind SureShade’s invention
  • early adopters that embraced the product at the ground level
  • market growth – from introduction to being featured on 50 boat models in 5 years
  • what builders, dealers and boaters are now saying about the shade system
  • how SureShade has evolved to become the shade system builders prefer and boaters are demanding
Download a free copy of the SureShade industry growth story, From Start-up to Standard, to learn more about this American boating business growth story!