Press Room

Press Room 2017-07-17T15:10:57+00:00

SureShade is a high growth U.S. based manufacturer that has transformed how the recreational boating industry thinks about boat shade design and sun protection. 

Explore our recent news, accomplishments and get in touch with us for your next feature story.

SureShade News

Recent Press Releases

  • sun safe boating month

July Designated as Sun Safe Boating Month

June 30th, 2017|0 Comments

Boating industry initiative to raise awareness for improved sun protection on the water designates month of July as Sun Safe Boating Month Sun Safe Boating, an industry collaboration presented by SureShade and devoted to sun

  • Freedom 285

Grady-White Retrofits Boat Models to Add SureShade Option

May 11th, 2017|0 Comments

Grady-White Retrofits 5 Existing Models and now Offers SureShade Sunshade Systems on 12 Boat Models as Factory Installed Option or Standard Feature PHILADELPHIA, Pa. – May 11, 2017 - SureShade, the U.S. designer and manufacturer

  • top products boating

SureShade Featured on 5 Boating Industry 2017 Top Products

May 10th, 2017|0 Comments

A round-up of 5 boat models featuring SureShade boat shades awarded as Top Products for 2017 by Boating Industry Magazine Boat builders continue to recognize that adding a SureShade sunshade system is a must-have feature for innovative

  • Zagato Scott Lane Dealer Award

Scott Lane Boat Builders Wins SureShade 2016 Dealer of the Year Award

March 28th, 2017|0 Comments

SureShade-equipped Zagato Elite Sedan First Factory Installation in New Zealand by builder and sales distributor Scott Lane Boat Builders SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, is

  • sureshade new website

SureShade Launches All-New Website for Boaters and Marine Trade

February 28th, 2017|0 Comments

New and Improved Meets Growing Demand for Factory, Aftermarket and Refit Shade Requirements of Private Boaters, Boat Builders and Dealers Worldwide SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the

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Awards & Recognition

Movers and Shakers
Top Boating Product 2016
50 on fire in Philly

Feature Stories – SureShade in the News

Boating Industry Movers & Shakers Finalist

Boating Industry Magazine – October 2016

SureShade’s Dana Russikoff Named 2016 Boating Industry Movers & Shakers Finalist

Women Making Waves

Boating Industry Magazine – October 2016

Women Making Waves in the Industry featuring SureShade’s Dana Russikoff

Lakeland Boating Ron Russikoff

Lakeland Boating Magazine – September 2016

SureShade Inventor Explains Ease and Versatility of RTX Shade

Philadelphia Business Journal

Philadelphia Business Journal – September 2016

50 on Fire in Philly: SureShade Ranks #6

Chesapeake Bay Magazine

Chesapeake Bay Magazine – August 2016

Good Gear: In the Shade with SureShade RTX Pull-Out Shade

Boating Magazine RTX Install

Boating Magazine – June 2016

Weekend Workbook: How to Install SureShade RTX

Powerboat Television MTF Install

Powerboat Television – May 2016

My Boat TV Segment: How to Install SureShade MTF

Manufacturing in Philly

BizPhilly – January 2016

The Future of Manufacturing in Philly isn’t Smoky Factories

NMMA Manufacturing Day

NMMA Currents – October 2015

SureShade Celebrates National Manufacturing Day

Trade Only Today 2013

Soundings Trade Only – November 2013

Cool Stuff in Fort Lauderdale

Bold Moves featuring Ron Russikoff

Boating Industry Magazine – September 2011

Bold Moves in a Weak Economy: SureShade’s Ron Russikoff

Media Inquiries

We love to talk about how SureShade is revolutionizing the boating industry!

Whether you are covering trends in the boating industry or manufacturing, SureShade is happy to contribute cutting-edge content and press-ready photography to your editorial coverage. Our company co-founders, product inventor and management team is available to contribute quotes and/or interviews for your coverage.

Media Contact:
Diane Seltzer, Marketing Director


SureShade Story Ideas

  • Telescoping Sunshade Technology – patented worldwide, our sunshade technology is unlike any other in recreational boating
  • Sun Protection in Boating – the important (yet often overlooked) issue of sun safe boating
  • Growth in Boating – why 50+ leading boat brands choose SureShade for new boat designs
  • Aftermarket / Refit – how boaters upgrade their shade by installing a SureShade sunshade system
  • Manufacturing growth in boating/U.S./Philadelphia – our unprecedented growth and commitment to American-made product


Media Assets

SureShade Logo

SureShade logo with tagline
Download ZIP file (includes JPG & EPS logo files)

Executive Headshots & Bios

Ron Russikoff – Inventor, Operations Leader & Co-founder
Download headshot photo
Download bio

Dana Russikoff – Business Leader & Co-founder
Download headshot photo
Download bio

SureShade Fact Sheets

Company Company Overview
Download PDF

Sunshade Sunshade Products
Download PDF

SureShade Story – From Startup to Standard
Download PDF

Product Photos – High Resolution for Print

SureShade RTX Pull-Out Boat Shade
RTX Extended (featured on Crownline E29XS)
RTX Retracted (featured on Crownline E29XS)

SureShade MTF Manual Boat Shade
MTF Extended (featured on Boston Whaler 285 Conquest)
MTF Retracted (featured on Boston Whaler 285 Conquest)

SureShade ATF Automated Boat Shade
ATF Extended (featured on Sea Ray 350 Sundancer Coupe)
ATF Retracted (featured on Sea Ray 350 Sundancer Coupe)

SureShade M3 Automated Mega Boat Shade
M3 Extended close-up (featured on Sabre 66 Dirigo)
M3 Extended (featured on Sabre 66 Dirigo)

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