Press Room

Press Room 2017-09-13T14:40:38+00:00

SureShade is a high growth U.S. based manufacturer that has transformed how the recreational boating industry thinks about boat shade design and sun protection.

Explore our recent news, accomplishments and get in touch with us for your next feature story.

SureShade News

Recent Press Releases

  • SureShade MTX

SureShade MTX Manual Pull-Out Shade Leverages ATF Features at Half the Cost

September 19th, 2017|0 Comments

SureShade MTX offers builders and boaters a new manual pull-out shade system that leverages the telescoping framework, stainless steel construction, cambered roller design & functionality of SureShade’s flagship ATF Automated Boat Shade at half the

  • SureShade SG Shade Silent Glide Technology

SureShade ATF-SG Boat Shade Silent Glide Technology for 35% Noise Reduction

September 19th, 2017|0 Comments

SureShade has developed a next-generation automated retractable sunshade system with its new ATF-SG shade – an electric shade with “silent glide” technology producing 35% less noise than its current ATF electric shade SureShade’s flagship ATF

  • SureShade Solar Boat Shade

SureShade Solar Boat Shade Uses Sun to Generate and Transmit Supplemental Boat Power

September 19th, 2017|0 Comments

SureShade Solar Shade introduces a groundbreaking retractable shade system that harnesses the abundant availability of the sun to generate and transmit supplemental power SureShade Solar Shade (SS Solar) utilizes a proprietary electro-mechanical “power rotating transfer

  • Boston Whaler 350 Realm

Boston Whaler 350 Realm Debuts with SureShade

August 31st, 2017|0 Comments

New 350 Realm features integrated SureShade telescoping sunshade for full shade coverage and comfort in the cockpit's entertaining zone Boston Whaler debuts debuts a new model family with the introduction of the 350 Realm, combining the


Extending the Experience

August 29th, 2017|0 Comments

SureShade telescoping boat shade systems provide more comfort, convenience & sun protection to make the experience even better The boating industry is about more than just delivering a great product – it’s about delivering a

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Awards & Recognition

Movers and Shakers
Top Boating Product 2016
50 on fire in Philly

Feature Stories – SureShade in the News

Boating Industry Movers & Shakers Finalist

Boating Industry Magazine – October 2016

SureShade’s Dana Russikoff Named 2016 Boating Industry Movers & Shakers Finalist

Women Making Waves

Boating Industry Magazine – October 2016

Women Making Waves in the Industry featuring SureShade’s Dana Russikoff

Lakeland Boating Ron Russikoff

Lakeland Boating Magazine – September 2016

SureShade Inventor Explains Ease and Versatility of RTX Shade

Philadelphia Business Journal

Philadelphia Business Journal – September 2016

50 on Fire in Philly: SureShade Ranks #6

Chesapeake Bay Magazine

Chesapeake Bay Magazine – August 2016

Good Gear: In the Shade with SureShade RTX Pull-Out Shade

Boating Magazine RTX Install

Boating Magazine – June 2016

Weekend Workbook: How to Install SureShade RTX

Powerboat Television MTF Install

Powerboat Television – May 2016

My Boat TV Segment: How to Install SureShade MTF

Manufacturing in Philly

BizPhilly – January 2016

The Future of Manufacturing in Philly isn’t Smoky Factories

NMMA Manufacturing Day

NMMA Currents – October 2015

SureShade Celebrates National Manufacturing Day

Trade Only Today 2013

Soundings Trade Only – November 2013

Cool Stuff in Fort Lauderdale

Bold Moves featuring Ron Russikoff

Boating Industry Magazine – September 2011

Bold Moves in a Weak Economy: SureShade’s Ron Russikoff

Media Inquiries

We love to talk about how SureShade is revolutionizing the boating industry!

Whether you are covering trends in the boating industry or manufacturing, SureShade is happy to contribute cutting-edge content and press-ready photography to your editorial coverage. Our company co-founders, product inventor and management team is available to contribute quotes and/or interviews for your coverage.

Media Contact:
Diane Seltzer, Marketing Director


SureShade Story Ideas

  • Telescoping Sunshade Technology – patented worldwide, our sunshade technology is unlike any other in recreational boating
  • Sun Protection in Boating – the important (yet often overlooked) issue of sun safe boating
  • Growth in Boating – why 50+ leading boat brands choose SureShade for new boat designs
  • Aftermarket / Refit – how boaters upgrade their shade by installing a SureShade sunshade system
  • Manufacturing growth in boating/U.S./Philadelphia – our unprecedented growth and commitment to American-made product


Media Assets

SureShade Logo

SureShade logo with tagline
Download ZIP file (includes JPG & EPS logo files)

Executive Headshots & Bios

Ron Russikoff – Inventor, Operations Leader & Co-founder
Download headshot photo
Download bio

Dana Russikoff – Business Leader & Co-founder
Download headshot photo
Download bio

SureShade Fact Sheets

Company Company Overview
Download PDF

Sunshade Sunshade Products
Download PDF

SureShade Story – From Startup to Standard
Download PDF

Product Photos – High Resolution for Print

SureShade RTX Pull-Out Boat Shade
RTX Extended (featured on Crownline E29XS)
RTX Retracted (featured on Crownline E29XS)

SureShade MTF Manual Boat Shade
MTF Extended (featured on Boston Whaler 285 Conquest)
MTF Retracted (featured on Boston Whaler 285 Conquest)

SureShade ATF Automated Boat Shade
ATF Extended (featured on Sea Ray 350 Sundancer Coupe)
ATF Retracted (featured on Sea Ray 350 Sundancer Coupe)

SureShade M3 Automated Mega Boat Shade
M3 Extended close-up (featured on Sabre 66 Dirigo)
M3 Extended (featured on Sabre 66 Dirigo)

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