Dealer Resources

Dealer Resources 2017-08-01T15:37:08+00:00

Dealer Sales & Service Resources

Our market growth has benefited from parallel demand generated from OEMs, Dealers and Private Boat Owners.

We understand that Dealers are the key to our success – that’s why SureShade provides boat dealers with unprecedented support in the design, sales and installation process with all of our sunshade systems – for both factory-install options and aftermarket/refit upgrades.

For aftermarket/refit installations, dealers have the opportunity to enjoy a dealer discount on all shade sales and retain 100% of the service revenue generated by in-house installations.

Selling Value-Add Options Boaters Want

Top Selling Option

SureShade is a value-add feature boaters are demanding on new models and is a top selling factory option.

Over 90% adoption rate as new boat model options

Aftermarket Revenue

Dealers can offer the same quality factory shade system boaters are demanding as an aftermarket installation on new or existing boat models – earning sales & service revenue.

Dealers retain 100% of service revenue on aftermarket installs
formula boats
John Adams
Exclusive Designer / Formula Boats

An Outstanding Addition to Our Line

Adding the SureShade feature on our Formula models has been an outstanding addition to our line. The environmental decision to help keep our owners out of the sun and refreshed has proved to be rewarding for everyone involved.

azimut 40 verve
Federico Ferrante
President / Azimut-Benetti USA

This is an Entertaining Paradise

Ferrante touts the boat’s many American-made components, such as the SureShade retractable shade over the massive aft entertainment area of the Azimut 40 Verve

Cruisers 45 Cantius
Jon Viestenz
Director of Marketing / Cruisers Yachts

No Canvas to Fret Over

The automated shade system allows us to maintain a flagship feature of the Cantius line – no canvas to fret over.

boston whaler 370 outrage
Chris Jamieson
Boat Dealer / Hampton Watercraft & Marine

It’s a Great Way to Catch Their Attention

Many people are drawn to the shade before they check out the boat – it’s a great way to catch their attention.

Zagato Elite Edition
Letitia Lane
Director / Scott Lane Boat Builders

We Love Your Product!

As boat builders of custom boats for 18 plus years many of our clients have asked us for shade systems over cockpit areas. The SureShade system is a perfect solution for us. Once again we love your product!

Dealer Frequently Asked Questions

Typically the way we begin is with a first project. So if you have an interested client, please send us the details on the boat and we will propose placement and pricing specific to the application.

Yes we can work with any dealer worldwide and ship globally.

Dealers receive a dealer discount price on the sale of SureShade sunshade systems and their service departments receive 100% of the service revenue generated from installations.

Your service team can expect to bill for time spent on installation using the below guidelines:

RTX Pull-Out Shade: 2-3 hours

MTF Manual Shade: 4-5 hours

ATF Automated Shade – 5 foot extension: 6-8 hours with 2 technicians (12-16 man hours)

ATF Automated Shade – 6-7 foot extension: 8-10 hours with 2 technicians (16-20 man hours)

M3 Automated Mega Shade – 10 foot extension: 8-10 hours with 2 technicians (16-20 man hours)

The typical lead time is 4-5 weeks for new dealers (subject to change during peak season) and we ask for a 50% deposit before processing the order.

We only take checks or wire transfers for payment. We also ask for a 50% deposit before processing the order.

SureShade warrants the shade framework (electric or manual shade) will be free from material defects and workmanship and will repair or replace, at its sole discretion, any inoperable components that are reported within 3 years from the date of shade sale to original purchaser. SureShade will also replace, at its sole discretion, the canvas component of the shade system (electric or manual) when reported defective within one year from the date of shade sale to original purchaser.

Rewarding Outstanding Dealers

Our SureShade Dealer Award Program is an annual recognition program to award top dealers for their efforts throughout the year.


Dealer Sales Tools & Resources

SureShade provides dealers with unprecedented support in the design, sales and installation process with all of our sunshade systems.

Dealer resources from SureShade provide you with everything you need to introduce, sell and install retractable sunshade systems to your boat clients.

Resources include:

  • Enhanced product specifications
  • Dealer pricing
  • Technical & installation guides
  • Co-marketing tools
  • Quarterly dealer newsletter


Dealer Resources Request

Contact Information

Dealer Details


Recent Dealer Spotlights

  • boat dealer profits

Boat Dealer Sales & Marketing Tips with SureShade

SureShade’s sales & dealer development manager, Jason Roberts, joins The Boat Dealer Profits Podcast to share sales and marketing concepts for boat dealerships We know that boat dealers are key in

  • Zagato Scott Lane Dealer Award

Scott Lane Boat Builders Wins SureShade 2016 Dealer of the Year Award

SureShade-equipped Zagato Elite Sedan First Factory Installation in New Zealand by builder and sales distributor Scott Lane Boat Builders SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for

  • indemar

SureShade Partners with Indemar to Expand Italian OEM Client Base

Absolute Yachts Navetta 58 with SureShade Automated Retractable Sunshade is First OEM Project with Italian Marine Distributor Indemar PHILADELPHIA, Pa. – November 14, 2016 - SureShade, the U.S. designer and manufacturer

  • Sea Ray 470 Sundancer

2012 Sea Ray 470 Sundancer SureShade Sunshade Installation

  MarineMax Fort Myers completes aftermarket installation of SureShade automated boat shade on 470 Sundancer provides easy access to more shade in the cockpit  In recent years Sea Ray has become

  • MarineMax Ft. Myers Dealer award

MarineMax Fort Myers Wins SureShade 2015 Dealer of the Year Award

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, is pleased to announce that the MarineMax Fort Myers store has won the SureShade 2015 Dealer

  • sureshade dealer award 2014

Siebert Yacht Management Wins SureShade 2014 Dealer of Year Award

Siebert Yacht Management of Jupiter, FL honored for SureShade sales and customer service excellence in 2014 Each year we look to recognize an outstanding dealer that simply outperformed for SureShade. Boat

  • Boston Whaler 270 dual shades

Twice as Shady with Two Retractable Boat Shades

Cockpit and forward shade installations prove that you can never have enough shade on a boat If one shade is nice, then having two shades is twice as nice… and definitely

  • dimmilos dealer

DiMillo’s Wins SureShade 2013 Dealer of the Year for Sunshade Projects

  Portland Maine Boat Dealer DiMillo’s Yacht Sales is honored for outstanding sales and service on over a dozen SureShade projects for their boating clientele With SureShade’s growing presence as a

Follow & Connect with Us!