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Announcements and Press Releases |
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Tuesday, 01 November 2011
 Marine Marketers of America presents SureShade with an Award for Monthly e-Newsletter “Shady Side of Boating” at 2011 Fort Lauderdale International Boat Show
Marine Marketers of America (MMA) announced SureShade as the winner for the Best Digital Newsletter category at its fourth-annual 2011 Neptune Awards for Marketing Excellence held during a luncheon co-produced by Boating Writers International at the Fort Lauderdale International Boat Show. The award represents the second consecutive year SureShade won a Neptune Award for Marketing Excellence.
The SureShade monthly e-newsletter, Shady Side of Boating, was noted by judges as being selected as the winner based on its simplicity, its focus on boaters’ experience and a great integration of social media.
The award-winning newsletter by SureShade is distributed once a month to boat builders, boat dealers, industry professionals, private boat owners and other newsletter subscribers from www.sureshade.com. Each month highlights the latest news “from the shady side of boating” such as: new retractable sunshade product enhancements, sunshade installations on various boat brands, video and photo features, boat dealer spotlights and customer resources. Newsletter recipients can also easily access SureShade social media connections which include Twitter, Facebook, LinkedIn, YouTube and the SureShade blog.
In addition to SureShade’s 2011 Neptune Award for Marketing Excellence in the Digital Newsletter category, SureShade won a 2010 Neptune Award in the Best National Print Advertisement category last year for their “Experience the Shady Side of Boating” ad in Boston Whaler Magazine.
For more information on the 2011 MMA Neptune Awards, click here.
To subscribe to the award-winning monthly e-newsletter from SureShade, click here.
Wednesday, 26 October 2011
 All-New 285 Conquest Launches with SureShade Retractable Marine Canvas System as a Factory-install Option for Extended Cockpit Sunshade Available Directly from Boston Whaler Dealers; 285CQ with SureShade Debuts in 2011 Genoa, Annapolis and Fort Lauderdale Boat Shows
PHILADELPHIA, Pa. – October 26, 2011 - SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, is now available as a factory-installed option for the brand-new Boston Whaler 285 Conquest. Starting with the 2012 model, the 285 CQ features a SureShade manual retractable canvas system option that conveniently extends canvas from the hardtop providing boaters sunshade comfort in the cockpit.
The SureShade retractable sunshade system is just one of many innovative options available on the 285CQ that demonstrates the improved styling, performance and overall functionality Boston Whaler sought to include in the completely redesigned model. The 285CQ features the SureShade manual sunshade option, a lightweight retractable canvas system that is installed on the hardtop of the boat during the manufacturing process at Boston Whaler’s factory. SureShade worked closely with the Boston Whaler product development and engineering teams to ensure the best design and installation placement for the sunshade option.
The 285 Conquest is the second Boston Whaler boat model to offer SureShade retractable sunshade system as a factory-install option. In 2010, the SureShade automated system launched as a factory-install option on the 370 Outrage, resulting in a high acceptance rate of the sunshade option by Boston Whaler customers.
"About 75 percent of our 370 Outrage buyers choose the SureShade automated retractable canvas system as an option," said Jeff Stern, buyer/planner at Boston Whaler. “The response was so great that we are now offering their newest SureShade mechanical system on our 2012 285 Conquest.”
“The addition of the SureShade sunshade system as a factory-install option on the 285 Conquest further demonstrates the demand for innovative canvas solutions from both boat builders and boaters,” says Dana Russikoff, SureShade business leader and co-founder. “We are pleased to contribute to Boston Whaler’s continued commitment to showcasing the latest boating innovations on the market.”
The 2012 285 Conquest with the SureShade sunshade system made an international debut at the 2011 Genoa Boat Show, followed by a U.S. debut at the 2011 Annapolis Powerboat Show and then the 2011 Fort Lauderdale International Boat Show.
ABOUT SURESHADE
SureShade® designs and manufactures innovative retractable sunshade systems for the marine industry that enhance and facilitate the boating experience. Utilizing a patented self-supported telescoping framework technology, SureShade products feature automated or manual canvas boat tops. Installed worldwide on over 20 different boat manufacturers in 15 countries, SureShade is setting the new standard for shade in the marine industry. For more information, visit www.sureshade.com.
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PRESS READY IMAGES
Photo #1: Boston Whaler 2012 285 Conquest with SureShade Factory-install option
Photo #2: Closer View of the SureShade Manual Sunshade System on the 285 Conquest
Monday, 17 October 2011
 Boating Industry Magazine Movers and Shakers Recognition Program Recognizes SureShade Inventor, Co-Founder and Operations Leader Ron Russikoff as a Strategic Growth Leader in the Marine Industry
PHILADELPHIA, Pa. – October 17, 2011 - SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, was honored by Boating Industry magazine with the selection of the company’s inventor, operations leader and co-founder, Ron Russikoff, as a 2011 “Movers and Shakers” nominee in the marine industry.
The Boating Industry Movers & Shakers Recognition Program recognizes marine industry executives who have delivered financial results, vision, leadership and innovation to shape the boating business of today and tomorrow. Ron Russikoff was honored as an industry leader who employed bold strategies to launch and grow the SureShade business in the boating industry despite challenging economic conditions.
Led by Russikoff’s vision and perseverance, SureShade invested in new sunshade product designs and enhancements, secured marine technology patents, grew their client base and developed unprecedented service support standards for OEMs and dealers since initial product launch in 2007 IBEX Conference. Establishing an early-adopter relationship with Boston Whaler to offer an automated sunshade system as a factory-install on their 370 Outrage in 2009 was also a key growth strategy to forge the business ahead while the boating industry was amidst an economic recession.
“Rather than retreat and wait for things to get better, it was all about getting to one boat builder,” says Russikoff. “It was about getting one OEM in place. The OEM had to be extremely visionary, one that could see beyond what was going on at the time and be able to look into the future.”
SureShade sunshade systems have proven to offer comfort, choice and convenience for boaters while providing boat builders with a valuable differentiator in the market. Boston Whaler now experiences a 75% adoption rate of the SureShade automated sunshade system as an option on the 370 Outrage. The SureShade retractable sunshade option has been so successful on the 370OR that they are now offering the manual system as a factory-install option on their 2012 285 Conquest.
SureShade is also now proudly featured on over 20 different boat brands, comprised of both factory and aftermarket installations on boat styles from center consoles to motor yachts to pleasure cabin cruisers. As operations leader, Ron Russikoff continues to work directly with boat builders, dealers and marine retrofit installers to customize sunshade designs for new brands and models that are added to the SureShade portfolio.
For more information on Boating Industry’s Movers & Shakers Recognition Program, visit http://www.boatingindustry.com/top-stories/2011/09/27/bold-moves-powerful-strategies-in-a-weak-economy/, or learn more about SureShade’s innovative marine sunshade systems at www.SureShade.com.
ABOUT SURESHADE
SureShade® designs and manufactures innovative retractable sunshade systems for the marine industry that enhance and facilitate the boating experience. Utilizing a patented self-supported telescoping framework technology, SureShade products feature automated or manual canvas boat tops. Installed worldwide on over 20 different boat manufacturers in 15 countries, SureShade is setting the new standard for shade in the marine industry. For more information, visit www.sureshade.com.
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Friday, 14 October 2011
 SureShade is proud to exhibit at the 2011 International Boatbuilders Exhibition and Conference (IBEX) on October 17-19 at the Kentucky Exposition Center in Louisville, KY. IBEX is North America’s largest marine trade event for builders, designers, repairers, dealers, manufacturers and more.
Boat builders can visit the SureShade exhibit at Booth #1858 to learn more about how they can enhance and differentiate their boat lines with innovative retractable sunshade options from SureShade.
Highlights of the SureShade exhibit at IBEX will include:
- Featured installations on boat brands such as MasterCraft, Salish Sea Yachts, Intrepid Boats, Delta Powerboats, and more
- Factory-install process for boat builders
- Latest sunshade product innovations for boat lines
Visitors to SureShade Booth #1858 can meet directly with Ron Russikoff - SureShade Inventor, Operations Leader and Co-founder – who was recently honored by Boating Industry as a Movers and Shakers nominee for his growth strategies in the marine industry.
Wednesday, 10 August 2011
 New Video Demonstrates Operation of the Automated Retractable Sunshade system installed on a Sea Ray 410 Sundancer
SureShade has launched a new demo video to give boat builders, dealers and private boat owners a better understanding of the basic operation of an automated retractable sunshade system.
A recent SureShade installation on a Sea Ray 410 Sundancer was used to demonstrate the automated retractable sunshade system for the new demo video. With the touch of a button the video demonstrates how easy and convenient it is to retract the canvas when sun is desired, and then fully extend the canvas for shade coverage in the cockpit - without the need for supporting poles in the cockpit that might otherwise restrict views of the water. The Sea Ray installation in the video demo also features an arched roller component - one of the latest patented design inventions by SureShade.
The automated sunshade demo video featuring an installation on a Sea Ray 410 boat can be viewed online on SureShade's Automated Tele-frame product page or on the SureShade YouTube channel.
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